Project Lobster

Space design / Graphic design

This project, involves collaborating with the emerging brand Project Lobster to redesign a retail space in Barcelona's Poblenou neighborhood and to create a new sub-brand identity. The goal is to enhance both the physical and brand experience for customers, integrating innovative design elements that align with the brand's ethos.

Location:
The store is located at Pere IV street in the Poblenou district, Barcelona.

Design Concept:
The project centers around the concepts of "Preexistence" and "Reflections," aimed at creating a timeless space that preserves historical elements while incorporating modern aesthetics. By using reflective surfaces and maintaining the integrity of existing architectural features, the design aims to offer a unique and immersive experience that transcends fleeting trends.